The relationship between advertiser, publisher and customer is the foundation of affiliate marketing.
Affiliate Marketing is the term used to describe a form of online advertising that consists of rewarding an affiliate for promoting your site or rewarding a customer for performing a desired action, such as making a purchase or subscribing to a newsletter. In a sense, Affiliate Marketing can be considered free advertising for your page, a network of affiliate websites that promote your services and entice customers to buy from yours.
Affiliate campaigns perform best when combined with search engine optimization (SEO), pay per click (PPC) campaigns, email marketing support, and are suitable for sales and service activities.
The effectiveness of affiliate marketing doesn’t lie in throwing a multitude of links to different website owners in the hope that something will come in. This is a well-planned and specific effort, aimed at developing long-term relationships with third party websites, industry relevant search websites with reputable pages, and building an affiliate network that is relevant to your website that will bring quality traffic that can be converted into sales.
Additionally, successful affiliate marketing also implies certain business traits such as the ability to be flexible with commission values, especially at times when there is a sales slump, as a higher commission will result in lower revenues.
Our affiliate team can activate great promotion of your brand and products to help you outperform your competitors. We have the technical and strategic experience needed to enable you to connect with multiple networks, verticals and publishers best suited to you, always offering optimal positioning and generating authentic sales volumes.
It is also important to maintain a trusting relationship with affiliate sites by making sure you pay the commission within the deadline. We believe the key to a successful campaign is to maintain a strong relationship with your affiliates in order to help build their trust in your brand. This is why our professional training experts use innovative strategies and relationships with other major affiliates to increase your sales and your leads within a performance-based model.