The activity of creating a website is not limited only to its material creation. A beautiful and captivating site with technically valuable content very often does not serve to achieve your goals.
When we create a website we do not do it with the idea of having a business card and being present on the network, but we create the important expectation of wanting to be an active part of the network in order to achieve some important objectives: to influence, sell, propose our services.
To achieve these objectives it is necessary: to understand who you want to communicate to, how to communicate, but first of all understand how to be reachable through search engines and / or through social networks.
Here it becomes of fundamental importance an analysis and design carried out with criteria so as not to betray our expectations.