Abdul Rimaaz Business Consultant


Landing Page realization and Funnel Web Marketing

Abdul Rimaaz offers solutions for the design and creation of responsive landing pages with autonomous content management for individuals and companies of any size, customized, which combine the impact of your brand’s aesthetics with a high level of functionality and an excellent user experience. .

A good Landing Page ( landing page ) or a great Optin Page ( name capture page ) can increase conversions on any website.

Do you need a page of this type and the integrated funnel for the ADV campaign or to increase your sales?

We offer a dedicated service for the creation of Landing Pages, also offering assistance in the development of the copy (text). From wireframe (first graphic draft), to mockup (static copy), to putting online everything is studied in detail to create Landing Pages with a high conversion rate.

We design and build any type of Funnel capable of converting the visitor from Lead to Prospect, from Customer to Loyal Customer. We are able to create Landing Pages in HTM5 , however we prefer to work on sites with a CMS on board, in particular WordPress , to allow you to be autonomous in updating the landing page so that you can also use it in the future.

Making Landing Pages that convert might seem simple but it’s not at all. To work, the Landing Page needs artfully designed Funnels and always follows precise patterns.

Let’s find out together what makes the difference.

What is it for and why you need to create a landing page now

In online marketing, landing pages (landing pages or landing pages) are used to direct visitors to a conversion process , causing them to click on a specific action ( CTA stands for Call-To-Action ).

It is important to know these terms before requesting any services.

The CTA could be of any nature, encouraging users to make a purchase on your online store or getting them to subscribe to your mailing list, it depends on the goal. The main feature of a good Landing is, however, to have only one CTA inside , clearly defined, and to be structured to convert the visitor.

Whoever visits your page represents for you only a very trivial IP address until the moment he leaves his data, creating an effective Landing Page means not only knowing who he is but also transforming the visitor into a person potentially interested in the product / service that are you offering,

The Landing Page has, therefore, a highly specific objective: to convince visitors to click on your CTA. When done right, a good landing page can hugely increase your conversions through an artfully built funnel.

Funnels in the creation of Landing Pages

FUNNEL in Web Marketing consists of a series of means, strategies, tools to transform a person potentially interested in our product / service (Lead) into a highly interested person (Prospect) and plays a fundamental role both before and after the structuring of an effective Landing Page.Funnel in English means funnel and, in web marketing, when we talk about funnel we mean a conversion funnel.

This terminology reveals little since, a web-marketing funnel, more than a funnel is a real filter and the term is used more for the form of how the scheme is structured than for its function.

The channeling is a multi-step system, with many variables that automatically guides a Prospect, that is a person potentially interested in the product / service, towards a desired action in a non-invasive way.

The purpose of each Funnel, compared to a Landing Page is, in a nutshell, to make the Prospect purchase our product / service, transform it into a Customer and subsequently into a Loyal Customer or acquire his data so that this happens in the future through other tools.Let’s face it, if we’re designing a Landing Page it’s always to sell something!There is a lot of confusion between Lead and Prospect.You have to think of the Prospect as a subset of the Leads.

On the web, for example, a Lead is a visitor to our site who has left his data to download a free report and, this data may have been left on a Squeeze Page (name capture page), from a pop-up on the site, from a very trivial form inside our website or on an external site.A Prospect, on the other hand, is a person who has filled out, for example, a form to request specific information on the product / service we are offering.

Funnels are ubiquitous systems in all online and offline companies, they are not just an exclusive to membership or eCommerce sites as is mistakenly believed.On the contrary, they must be used if we want to create Landing Pages that work.

Without a project and planning, you can’t go far.

If you are doing business online, there are customers and they need to be guided! The sales funnel, if managed correctly, combined with Landing Pages, guarantees customer loyalty and transforms them into a recursive customer.

Not only that, a conversion funnel, set correctly:

  • increase the people interested in our product / service;
  • increases the number of sales in an absolute sense for the same customer (through the VALUE SCALE);and also increase the number of times that the same customer will buy back one of our products.

Hypothetically, if you already have an online business, you already have some sort of conversion funnel set up, even if you never realized it.

The problem is that often, the funnel is not set up correctly because:

  • it does not take into account all the variables involved;
  • the right tools are not adopted;
  • the initialization work was not done correctly.

Difference between a landing page and a traditional website

Landing always has a message to convey and is used to promote a CTA by explaining the benefits for the visitor to perform that action.Precisely because a good Landing Page must be structured with this goal in mind, it has a clean and simple design, in order to guarantee a smooth browsing experience and is free of distracting elements.

Browsing the web you have certainly seen many Landing Pages and, usually, it is very easy to recognize them.

While fully or partially reflecting the web design used by the Brand, the artfully created Landing Pages always have common elements, first of all the absence of the menu which is replaced with a simple link, usually “hidden” in the company logo, which allows the only possible action, to go back to a specific page, if the CTA is not satisfied.

The ultimate goal of creating a landing page is to convert and the conversion occurs only if the visitor clicks there where we want.

Design and text in a landing page follow this single common thread and buttons play a fundamental role.

A landing page, as the name suggests, consists of a single page.

Everything on a Landing Page, headers, subtitles, buttons and images must represent the message of the page in a powerful and effective way, while ensuring that all elements remain cohesive.

It is vital that a Landing Page has a strong visual hierarchy that instantly leads your visitors exactly where you want them, towards the conversion that opens the doors to the funnel that has been designed.

The golden rules to follow to design an effective landing page

Are there any universal rules to follow to design and build Landing Pages that really convert?

Generalizing, especially in web-marketing is never something extremely positive, however there are some key points that if respected facilitate the conversion.

Landing page objectives

Define your goal.

Identify what you want your LP to achieve and maintain a tight consistency in every detail of your landing page.


Create visual hierarchy.

Decide what the most important elements are and highlight them.


Generate action with effective Call To Action

Let your visitors understand what exactly they need to do and why.


Create an attractive design.

Engage your site visitors with an eye-catching design that will lead them to the click they want to find out more.


Keep your text concise and informative.

Create headers that actually give your visitors a reason to keep reading.


Use powerful images

Set the tone of voice and enchant your visitors with impactful images.


Highlight the value.

Let people know what happens if they don’t click on the CTA.

Be direct

Don’t be afraid to be direct.

Remember, you created an LP for a reason, so do it.


  • Opted for a strategic layout: pay attention to the positioning of the contents in the “Above the fold” ie what the visitor sees before scrolling the page.
  • Grab attention with good headlines that immediately grab the visitor’s attention.
  • Use CTAs that contain brief, incisive present-time reminders such as “Click here now! “Book now” “Call us now”.
  • Create scarcity .
  • Offer guarantees .
  • Aim for the visitor’s belly.