It is true that the personal aptitude of dentists matters a lot when it comes to attracting patients. But you also need to make a conscious effort to make your practices known to potential customers. This is done through marketing. Marketing is the perfect technique to be visible among the masses. Through Dental office marketing Agency, you get visibility among individuals who can later turn into your customers.
There are a variety of marketing methods prevailing today which can be used for Dentist Wiz USA practices. Starting from the conventional means of marketing, today we have new ways of digital marketing to attract Internet users. Conventional means of marketing include TV ads, radio ads, print media ads and more; while in new era digital marketing we can include search engine optimization (SEO), social media marketing, content marketing, pay per click (PPC) and email marketing.
In this writing, you will get a concise idea of the marketing methods that you can use for dental marketing.
Conventional methods of dental marketing
Radio Marketing: Every week many hours are spent by people in their cars where the radio is their main source of entertainment, news and more. Thus, radio marketing was thought to be a better way to reach among these audiences.
Television Marketing: However, the internet has changed the definition of entertainment, but television remains a major source of instant entertainment today. Television commercials play a vital role in attracting the attention of audiences. So, it is also a good conventional way to reach among the masses.
Print Media Marketing: Newspapers and magazines continue to be excellent sources of information. Advertisements published in the print media are undoubtedly one of the main sources of marketing for dental practices.
Advertising in print media: Newspapers and magazines are still great sources of information.
At the dawn of new age digital marketing methods
Of course, the conventional methods mentioned above have proven to be very effective over the past few years. But, despite all this efficiency, these methods are very expensive, especially for startups and small business units. If you run a local clinic, then investing in conventional methods may not be the feasible option for you.
But, with the advent of new-age digital marketing methods, small businesses found a way that they could not only easily afford, but also start marketing completely free. However, dentists and dental practices are highly recommended to invest in the services of some digital marketing agencies, to get the best results.
Apart from profitability, there is another reason why digital marketing methods are beneficial for your dental practice, and that is the inclination of people to research everything on the internet. With the help of digital marketing, it has become possible now for small businesses to compete with large business units.
Also, digital marketing methods give you a chance to build authority online. With digital marketing methods, you can build a strong social media presence, stay in top position on search engines on certain keywords, show your expertise through articles and blog posts and video articles and can do many other things.
Digital Marketing Methods for Dental Practices | Dental marketing companies near me
There is no doubt that a very large number of customer-base for each service comes from internet resources, and therefore, digital marketing becomes necessary to be visible among potential customers. First of all, let’s understand what are the main sources from which searches on the internet start.
It is important to know where the potential customers are.
Where people research dental services
To understand the concept of digital marketing, it is necessary to first understand what are the sources, where people are looking for the services on the internet. There are four main sources, which individuals consider:
- Search Engines: It is needless to mention that Google search is the main source, where most people look for the services. Bing is another search engine where people look for research.
- Social media sites: Social media sites offer profiles or business pages, and people are well aware of them.
- Video hosting sites: Video hosting sites like YouTube have also become the platforms for individuals, where they like to get information on various aspects.
- Blog Sites: However, a mammoth volume of people reach blogs via search engines, but still searches on blog sites can also be considered as the search sources for people.
These aspects give a concise idea on where you need to promote your dental services to grow your practice. Apart from them, there can be some other sources too to reach among the masses like getting email list and doing email marketing, adding the links on different websites and many more.
Now, let’s take a look at the digital marketing methods you can use to promote your dental marketing services.
Increase search engine ranking
There are two search engines, which occupy a prominent place, namely Google and Bing. On the other hand, there are some regional search engines also such as Yandex, but, in the international scenario, Google and Bing are the search engines, which are given emphasis, and this is done through the process of SEO.
However, SEO is a vast process, but we can understand it concisely in a few points.
The websites are audited, and the referencing process is put in place.
The website is first audited, and we identify the changes it requires from the SEO point of view.
A keyword search is performed. Keywords are the phrases people search for to find dental services. The keywords are either estimated by the experiences of digital marketers or dental experts or researched through various keyword research tools.
Content is created on the website for SEO purposes, and keywords are added to web pages as well as titles.
Meta description is included with appropriate keywords.
Your website is optimized in a variety of ways because it should be mobile-friendly, secure, and fast.
Off-site optimization is done through link building (adding the website link to other sites) and creating content on the external website.
Updating things on social media, uploading videos to YouTube, etc. are also some of the perfect ways to increase rankings.
Adding your services to search engine directories such as Google My Business and Bing Places is an important part of the SEO process. You can add your location, services, working hours, etc. in these directories. Your location is also added to Google Maps and Bing Maps when you list your business in these directories. People can reach your location using their mobile phone through their GPS.
These are some of the aspects of the SEO process with Dental SEO marketing agency, which can be accomplished. In the above points, social media marketing, content creation and video marketing were also mentioned. These procedures are also taken as the standalone means of digital marketing, as they not only help your website rank, but also provide you with a way to build your authority in the market.
Blogging and writing articles
It is a procedure, which is accomplished for content marketing, plus is also helpful in the SEO process. The major benefit of content marketing is to build your authority online.
First, you need to maintain a blog section on your websites. Also, create external blogs and update them regularly. On the other hand, add the articles to article sites and do guest blogging. You can write blog posts or articles on the following.
Provide advice to people on dental care.
Tell them the easy solution to their problems.
Educate people about different aspects of dental care, like the consequences they can face when they don’t do the proper care and many more.
Talk about your services occasionally, but don’t do it so frequently.
Also, you can add anything useful for readers. This builds your authority in the market. For a perfect example, you can see the blog space, where you can find blog posts on different facets of dental care.
Social Media Marketing
A strong social media presence is one of the great ways to build authority online. You are required to maintain a business profile or page on social media platforms. Like blogging and writing articles, you can educate people about different aspects of dental care through social media platforms too.
Social media has a huge reach, and you can do a lot through these platforms. You can add the images and photos of your practice or dental clinic, different cases and many more through the social media platform. You can see a dentist’s Facebook page as an example, where you can find all kinds of things you need for your page or business profile.
Video marketing – this is one of the most effective methods to market all types of services, and when it comes to dental services, they offer enormous scope for action. Dental surgeries have many practical aspects, which must be told through demonstrations. It is needless to mention that videos are the ideal mediums to demonstrate your services, different aspects of dental care and more.
A number of dentists have their channels on YouTube which are the perfect examples in this regard. Some of the best examples of dentist videos can be seen.
Rating and reviews
Rating and reviews are one of the most beneficial aspects for dental care marketing. According to a survey conducted in 2017, 53% of dental patients said that online reviews and ratings are the deciding factors for them in choosing dentists. Now in the year 2019 the importance or reviews and ratings have been increased a lot.
Pay-per-click (PPC) advertising
Pay-per-click (PPC) is a form of internet advertising, in which advertisers pay each time their ad is clicked on Google or Bing or social media platform. Google AdWords and Bing Ads are the main PPC networks. On the other hand, social media sites also offer PPC now, in which you can sponsor your posts. Facebook Ads with unique targeting option is one of the ways you can use.
Email newsletters and there are many other aspects, which can help you in growing your dental services.
Those mentioned above give a concise idea of Dental office marketing Agency. But, dental marketing is a vast process, and you can achieve the best results by hiring the services of digital marketing experts.
You can get in touch with us for the digital marketing experts for your dental practice. We have a team of digital marketing experts, who are well versed in dental marketing and can help you grow your business.