What kind of information does a business advisor communicate?
As mentioned in the inner paragraph, the commercial advisor serves as a link between the client and the company and Business advisor.
In his negotiations with the client, a good commercial advisor must truthfully and timely report the following:
- The characteristics of the product and / or service.
- The benefits that these characteristics can bring to the client.
- The conditions of sale.
- Payment terms.
- The delivery conditions.
- Data relating to after-sales service
Similarly, the business advisor also communicates with his attitude and presence, beyond words or documents presented to clients. A commercial advisor is the image of the company, their attitude and presence will reinforce or cancel the idea that a potential client has about the company or specialized construction activities by Abdul Rimaaz
At the same time, this same commercial advisor fulfills a function of vital importance for the company: collecting information about the market, both from its potential clients and from those who are already clients of the brand or the company.
In this sense, in the pre-sale stage the seller can obtain important information about the client and the competition, which will not only be of great use to himself for the presentation, handling of objections, and closing of the sale, but to the company for its sales strategies.
For all this, a business advisor to ideally fulfill this role of informant and communicator must show certain guidelines in the way they communicate in addition to having certain characteristics and personal skills.
What should be the ideal communication of a sales consultant?
- It must be two-way, you have to know how to listen to the client as well as speak.
- It should be a proactive communication, which means that the advisor must anticipate the possible questions and objections that a client may raise to act accordingly.
- Communication must show an empathic attitude, after all, the buyer does it to satisfy certain needs, and the commercial advisor must act taking them into account.
- Communication must be based on knowledge. If a business advisor is not well versed in the product or service they are selling, they will not be able to communicate its features and benefits adequately.
- Use understandable verbal language, and reinforced with appropriate non-verbal language.
What personal characteristics must an advisor have to know how to communicate?
Among others, the following should be highlighted:
- Positive attitude.
- Research capacity.
- Good memory.
- Tolerant of failure.
However, all these characteristics would not be enough if the advisor does not have skills related to selling directly in addition to a positive attitude.
Many companies worry about the commercial advisor selling, but forget that they have great potential as informants of a market reality that managers are often unaware of.
This information will not only allow the company and the advisor to be able to give that customer better service and offer them a more satisfactory shopping experience, but also to use all this information to incorporate it into the development of future objectives and associated sales strategies.
Choosing a business advisor properly can allow you to build a strong pillar on which to sustain the future of a company, but doing it improperly is undoubtedly paving the way to failure.
Types of organization in a company
- They pursue objectives, including that of generating profits.
- It has limited resources, both material, human and economic, and therefore must be managed efficiently.
This is the purpose of a Commercial Organization: to manage resources efficiently with the sole purpose of achieving the objectives.
Types of Business Organization
The organization will depend on the objectives, structure, needs, size and activity to which it is dedicated. The organization of a mechanical workshop will not be the same as an SME that provides legal services.
- Organization by Functions: Under this modality, the activities of the company are separated into different departments. For example: production, commercial, administration. All departments are coordinated by the Directorate.
- Organization by Products: This type of classification is usually used in companies that offer very different products and services for sale, therefore the company is organized based on its products or product lines. Each of these “divisions” must in turn organize the respective functions. For example: Cosmetics, Food, Cleaning products, etc.
- Geographical Organization: This is a type of commercial organization widely applied in multinational companies or that operate in geographically very broad countries. When operating in countries with different languages, cultures and markets, many of the business actions must be adjusted to achieve the objectives, so this type of organization is very efficient. For example: North Pacific Division, Central Pacific Division, Central Region, Atlantic Division, etc.
- Organization by Types of Clients: There are companies that serve different types of clients, for example institutional clients, wholesale clients, department stores, retail clients, etc. In this case, the objectives as well as the strategies to achieve them are adapted to the circumstances and characteristics of the segment, and it is in these cases where the organization by type of client is used, for example: Public Sector Clients, Private Sector Clients, etc.
- Mixed Business Organization: As the name implies, this type of business organization is a mixture of some or all of the above classifications. It is usually the organization presented by large companies that, due to their size, must have a more complicated structure for their correct operation.
- In conclusion, what is truly important is that the commercial organization that you decide to use in your company adapts to the needs and characteristics of it, and that its administration is carried out correctly.
- The commercial organization is not simply putting together an organization chart, the organization chart is only a graphic reflection of how things are managed in the company, and how they interrelate with each other through the Directorate with the sole purpose of achieving the objectives of the company.