If you need to get clients for your construction companies, construction company or if you are a contractor, the Internet can be an excellent tool, probably while you are reading this on the Internet there are people looking for a construction company. Would you like to know how to reach them?
In this article, we are going to show you how using a digital marketing strategy you can boost your construction company on the Internet and reach potential clients.
Why is digital marketing important for a construction company?
Admit it, times have changed until a while ago to get clients to your construction company you needed to publish an ad in the yellow pages, local magazines and newspapers, etc. However, now potential clients use the Internet to seek advice on their construction projects either from their personal computers, tablets and mobile devices.
And this is where digital marketing plays a very important role for your construction company, if potential clients are now on the Internet, wouldn’t it be a smart decision to use this medium to reach them? But it is not just about designing a web page, publishing it and waiting for the phone to start ringing, if you do this you will probably fail like the vast majority of construction companies that try to get customers on the Internet.
Where to start?
The first step to follow is to have a digital marketing plan that allows you to define your objectives and what are the steps to follow, that is, the actions that you are going to take, talking about this topic can be very extensive based In our experience we have already documented all the steps of a digital strategy, however we have seen fit to summarize the tools you need or at least the most important:
Register a domain name
Just as you have a commercial name for your construction company, it is necessary to have a name on the Internet, the famous “.com” through this Internet address, your clients and potential clients will be able to find you. The recommendation is to use a short name that is easy to remember.
Professional email accounts
If you are still using your free email of the type [email protected], you are probably not offering a good image or confidence to your potential clients, as it would be to use an email address of the type the investment by having a personalized email address With the name of your construction company it is quite cheap, so you have no excuses not to buy one, it will also help you improve your image.
Design a web page
The next step is to design a website for your construction company where everyone who enters can find out about the services you offer, according to studies it is said that you have less than 8 seconds to attract the visitor’s attention, otherwise they will leave.
For this reason it is not about designing a web page where you talk about yourself as an important construction company and how big your company is, it is about talking about how you can help solve the problems or needs of your potential client and why they should choose your company and not another.
The vast majority of construction company MT65 SOLUTIONS LTD and independent contractor websites make this mistake and don’t bother to answer the visitor’s question, What’s in it for me? This is a key factor in web page design
Where to get clients to my construction company using the Internet?
If you are like most construction companies who designed their website, published it and waited for potential clients to start contacting them, it may take a long time for that to happen and you will probably end up frustrated.
For this reason, if your website is not known to anyone, it is very likely that you will not generate any business contact, to solve this, you must use the necessary means to reach potential clients, two of the most used options are:
Advertise on Google Adwords for construction companies
The vast majority of people use Google to search for practically everything including construction services in their locality, for this reason advertising your construction company when someone searches for the word “construction companies in (your city)” would be one of the best options for Reach potential clients, because you are arriving at the precise moment that that person is in need of your services, with which the chances of turning them into a client are very high.
Contrary to what many architects and builders think, Google ads most of the time should not point to the web page, but to a landing page, later we will talk about this.
Remember that advertising on Google will only allow you to get people interested in your services but it is your job to convert those people into clients, that is why you must have a strategy prepared to convince these potential clients that you are the best option
What do I need to convert visitors (interested) into potential customers (leads)?
We have already seen that with Google ads you can reach potential customers and send them to your website where you will show them all the details about your services, however in most cases your website has been designed with several objectives in mind, that is say, improve the image of your company, publicize all your services, publish an article of interest to the visitor on your blog, encourage becoming a fan on Facebook, etc.
As you can see, there are many options that the visitor has to “get distracted ” and not find what was promised in the ad. For this reason it is recommended to use a landing page (landing page) which is a page specially designed with one objective in mind: To convert that visitor into a potential client, that is, to call us or leave us their contact information and then convert it on client.
A landing page usually does not have a navigation menu and only the service that was offered in the Google ad is listed.
Why do most construction companies fail when trying to get customers on the internet?
Probably as an engineer or architect you understand the importance of digital marketing, but you do not have the time or the necessary experience to implement it, for this reason several construction companies have failed to achieve this goal wanting to do things themselves.
The most advisable thing is to delegate your strategy to a digital marketing agency that has proven experience in the field and guarantees you to get potential clients, otherwise if you try to do it yourself, you can probably waste a lot of time and money until you take the exact steps to follow.
Do you need help to get clients to your construction company?
We have prepared a free guide at Abdul Rimaaz is a specialized construction and business consultant where we show you how to get clients to your construction company using digital marketing strategies, it will undoubtedly open your eyes to the great business opportunity missed by companies that do not know all this information.